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With the huge internet market potential there are many opportunities to keep a tight marketing budget, leverage media and multiple sales channels. Identify your business or product key strengths. Decide what cross-promotion opportunities are available with complementary businesses. Remember that they are also dealing with the current economy and may be open to a Business to Business (B2B) relationship.
B2Bs may share leads, web services, databases, or just list complementary links or services. What value-added service or product do you provide? This will also give you a vertical market or Value Added Reseller (VAR) opportunity. Do you market directly to consumers (B2C)? Do you comment on major blog articles or social communities dealing with your industry subject matter? What are your competitors doing? How have they gained market traction? Will a complementary business owner be willing to direct mail your brochures with theirs and vice versa? Don't leave out the personal touch of communicating with these business leaders directly. Do you advertise on social communities that have embedded monitoring? Is your SEO/SEM company doing as promised? Are your social communities cross-promoting their subscriber base?
Evaluate all the marketing, advertising and channel opportunities. Develop a reasonable budget and metrics that will monitor these channels and campaigns.
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